Welcome to Apricot
Revolutionising online gaming since 1994
Apricot, formerly known as Microgaming, has been delivering market-leading, responsible, robust, and adaptable casino platforms and sportsbook product for over three decades.
With a wealth of gaming industry experience under our belt, Apricot holds a variety of public and private assets, ensuring we remain at the forefront of the interactive gambling and gaming space. Respected by regulators and trusted by the online gaming industry the world over, our platform, known globally as the Microgaming Platform, empowers the biggest online gaming brands to deliver games and sports betting seamlessly and responsibly to players worldwide.
Our journey includes pioneering milestones such as developing the world’s first true online casino software in 1994, setting a World Record jackpot payout in 2015, and expanding our campus with a new office space in 2024. Embrace the future with Apricot, where the legacy of Microgaming lives on and continues to thrive.
Going beyond the game.
Mission
With a constant drive to provide our customers with the technology and licensing tools to acquire and retain players, fueling their success in achieving maximum lifetime value and sustainable revenue, we have a persistent desire to be at the top of our game.
And how do we do this?
By nurturing our peoples’ unique talents, we have built a thriving, multidisciplinary workforce that is motivated, engaged, and dedicated to our customers’ success. We also take great pride in being a trusted and valued business partner. For the last 30 years, we have attracted and cultivated partnerships with globally respected regulators, commissions, and innovative industry partners - working as one to enhance our gaming platform systems and sports betting product offering to customers.
Our portfolio
At Apricot, we pride ourselves on our extensive portfolio, which enables the Microgaming Platform to operate seamlessly across diverse geographies. Our sub-licenses ensure that we meet regulatory standards and deliver exceptional gaming experiences worldwide, maintaining our position as a leader in the global gaming industry. Our key entities include:
Our values
At Apricot, we have a diverse and innovative culture where our people demonstrate agility, integrity, and unity.
Agility - As a founder and pioneer of technology within the industry, we have a persistent desire to be at the top of our game. This means embracing evolution and acting on the opportunities it brings.
Integrity - With a continued drive to act honestly and respectfully, we do what is right for our customers, colleagues, community, and partners.
Unity - By combining individual strengths, we can tackle complex problems more effectively and generate innovative solutions. Collaboration promotes synergy, fosters creativity, and encourages mutual support - fuelling success.
Our partners
Over the last three decades, we have fostered partnerships with a select network of globally acclaimed and innovative industry collaborators - esteemed names including the likes of Continent 8, Derivco, Viadex, and TechConnect. These strategic alliances have not only empowered us to elevate our customer offering but have enabled us to adeptly navigate an ever-changing regulatory and gaming landscape. Our commitment to fostering trusted positive relationships extends to many international governing bodies. Our licensing footprint spreads as far and wide as Sweden, Romania, and Greece, with our platform technology licensed and regulated by regulatory bodies including:
This keeps us accountable at all times and ensures we maintain the high standards of integrity and compliance expected of our industry, ultimately contributing to a safer and more reliable customer offering.
