Mission
With a constant drive to provide our customers with the technology and licensing tools to acquire and retain players, fueling their success in achieving maximum lifetime value and sustainable revenue, we have a persistent desire to be at the top of our game.
And how do we do this?
By nurturing our peoples’ unique talents, we have built a thriving, multidisciplinary workforce that is motivated, engaged, and dedicated to our customers’ success. We also take great pride in being a trusted and valued business partner. For the last 30 years, we have attracted and cultivated partnerships with globally respected regulators, commissions, and innovative industry partners - working as one to enhance our gaming platform systems and sports betting product offering to customers.
Our values
At Apricot, we have a diverse and innovative culture where our people demonstrate agility, integrity, and unity.
Agility - As a founder and pioneer of technology within the industry, we have a persistent desire to be at the top of our game. This means embracing evolution and acting on the opportunities it brings.
Integrity - With a continued drive to act honestly and respectfully, we do what is right for our customers, colleagues, community, and partners.
Unity - By combining individual strengths, we can tackle complex problems more effectively and generate innovative solutions. Collaboration promotes synergy, fosters creativity, and encourages mutual support - fuelling success.
If you're interested in a career at Apricot, check out our current vacancies!
Search CareersOur Licenses
Apricot’s licensing framework, enables us to operate efficiently and responsibly in diverse regions, ensuring customers have access to our award-winning Apricot Platform and services - regardless of location. Apricot remains committed to upholding the highest standards of compliance and customer service, providing secure and reliable gaming experiences the world over. Our licensing footprint spreads as far and wide as Sweden, Romania, and Greece, with our platform technology licensed and regulated by regulatory bodies including:
This keeps us accountable at all times and ensures we maintain the high standards of integrity and compliance expected of our industry, ultimately contributing to a safer and more reliable customer offering.
Our security credentials
As a founder and pioneer of technology within the iGaming industry, Apricot takes security seriously.
We hold one of the world’s most established international standards, ISO 27001 Information Security, recognising our commitment to the highest standards of information security management across our business.
Apricot successfully renewed its ISO 27001:2013 certification in November 2024. As part of our rigorous policies and ongoing training, every member of our staff plays an integral role in ensuring the continued protection of our systems and data.
